DIDWW / phone.systems & call.center

Two products, one vision.

I worked across two complementary products with different user needs — phone.systems for larger organisations and call.center for smaller businesses. While they served different markets, both shared a common design language and component library, which helped ensure a consistent experience across the DIDWW ecosystem.

A solid foundation
for better products.

The existing UI lacked structure and consistency, making it harder to scale and maintain. I audited the current product, reorganised components, and built a more structured design system to support both desktop and mobile development.

Key outcomes

• Audited and reorganised existing components
• Created new components and states
• Established clear usage guidelines
• Improved consistency across both products
• Prepared the system for future features

Improving call handling
and workflows.

I designed and improved several core features to make call handling more efficient for agents and administrators. One key example is the Ring Call feature, which allows businesses to call multiple agents in sequence or simultaneously until someone answers.

Key outcomes

• Redesigned Ring Call configuration
• Improved call routing and queue settings
• Simplified complex configuration with clearer UI
• Added helper text, grouping and validation
• Collaborated with PMs and engineers

A focused experience
for agents on the go.

I designed the phone.systems mobile app from scratch, adapting the desktop experience to a mobile-first use case. The app helps agents quickly see calls, answer, manage and note contacts faster while keeping essential work close at hand.

Key outcomes

• End-to-end mobile app design
• Call handling, recent calls and notes
• Call transfer and issue forwarding
• Gamification through leaderboards
• Designed for clarity and speed